Check if you use legal materials for your advertising campaign

Legal materials in advertising campaigns. 13 October saw publication of an article by our legal counsel Szymon Szurgacz in Rzeczpospolita daily. The topic was use of stock pictures or graphics sourced from on-line photo deposits. These photo banks generally do not warrant that their stock photos do not infringe copyrights or other IP rights. An inadvertent infringement of third party rights may occur. It’s advisable to deal with such risks already in early campaign planning stages to prevent PR crisis. For full text of the article, see Rzeczpospolita on-line or here.